The sales myth: the only reason you can't enroll your next ideal coaching clients is that you don't have selling skills. While that may be true for some, it's not always the case.
Many things happen before we even get to “the pitch.” Here are 5 steps to enrolling your next perfect client!
1. Know your ideal client
One of the most important steps in enrolling your next ideal clients is knowing who they are. Coaches and Consultants often have a difficult time doing this because they try to cast too wide of a net. It's essential to focus on a specific type of client and get very clear on their needs, goals, and challenges. Once you know this information, you can begin to craft a message that will resonate with them.
2. Develop your message
Once you know your ideal client, you need to develop a message that will resonate with them. This means that you'll need to understand their needs, goals, and challenges. When you can articulate this information in a way that speaks to them, they'll be more likely to listen to what you have to say.
Your message doesn't need to be about your services or solutions. In fact, it's often better to focus on the client's needs first and foremost. When you do this, they'll see that you understand them and that you're genuinely interested in helping them reach their goals.
3. Create a process
A process is something that your ideal clients can rely on. It gives them a sense of certainty and assurance that they're making the right decision by working with you. When you can show them that you have a solid process in place, they'll be more likely to enroll in your services.
4. Offer value upfront
One of the best ways to offer value upfront is by providing helpful resources for free. This gives your ideal clients the ability to get to know you better, exposing them to more of your messages. It's also a great way for them to see the quality of your work. If you provide valuable resources on a regular basis, they'll return again and again.
5. Follow-up with an irresistible offer
When you're following up with people who didn't buy from you, remember that there's always another opportunity just around the corner. They may not have had time when you reached out initially, but things can change quickly in business. Remain in contact with them by sending helpful messages or offers on occasion so that they don't forget about you entirely. When the timing is right for both of you, they'll be prepared to enroll in your services.
Conclusion: 5 Steps to Enroll Your Next Ideal Coaching Clients
When you focus on your ideal clients and develop a message that resonates with them, you'll be well on your way to enrolling them in your services. Offering value upfront is a great way to show them that you're interested in helping them reach their goals. When you follow up with an irresistible offer, they'll be more likely to buy from you. These five steps will help get you started!